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| This is a configuration file which is at apache directory level asnd is used to redirect files or put password protection on them. You should never even consider altering your .htaccess file until you have copied it, otherwise you could find that your site goes down and if you are ussure of what you are doing this could be a disaster for you. |
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| About is a huge directory that is internet based, it was once known as The Mining Company. |
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| This is the section of a page on the internet that can be seen without having to scroll down. |
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| An absolute link is a link that is the entire URL of the web page that the user is being directed to. These kind of links are better than a relative link path as these can lead you to a totally different site than you expected. |
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| An acquisition is a person who rather than just looking at a website subscribes to receive regular information from it, buys something from the site, or shows a marked interest in the product by leaving their contact details on the site for the owners. |
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| The acquisition cost is the total cost of advertising a website has used divided either by the total number of visitors, or the total number of customers the site has received. |
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| A person who sells advertising space on behalf of the owners of web sites. |
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| AdCentre is the name of the Microsoft owned ad network that is cost per click. |
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| The total number of potential views a page has for advertising purposes. |
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| Adjacency is a term used to describe the connection between certain words when they are entered into a search engine. A search engine will rank a site higher where the words searched for appear side by in the body of text on a website, rather than the words being separated by words not included in the search. |
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| Adjacent searching is similar to proximity. It is a way of specifying how much space is in between keywords in a search, yet still allow a site to be highly ranked. For example if the size of the space in between keywords was two a search for 'bullets and guns' would show sites with terms like 'bullets used in guns' however a term such as 'bullets and their use in guns' would not appear as the space between the keywords was four spaces not two. |
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| AdSense is a ad based program belonging to Google that is contextual. |
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| An advanced search is when a search on an engine can be narrowed down to only search within certain parameters, such as a specific date of creation or from a certain country. |
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| The pay per click advertising program run by Google. |
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| This kind of marketing is useful for internet selling as it does not cost very much, apart from the affiliates payments and can be very productive. The way the buyers commission gets to the affiliate is by them clicking through an affiliate placed link. |
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| An affiliate program is one where other people sell on a product for you gaining monetary reward through commission. An affiliate program link is a link that affiliates place on their websites, blogs, comments on someone else's website on order for others to see and click through. Once the person has clicked through it is noted by the affiliate link program and if that person buys something, the affiliate who placed the link will get the commission. |
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| Age is often used by some search engines or social networking sites in order to test the validity of a website, page, user information and other data that is historical. If a site or page is 'new' then it will at first rank quite highly as it is seen as unique and fresh content, this ranking slides as the site becomes older and more trusted sites gain a higher status due to their age and content. |
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| This is a method by which different pages can be shown to a user on the same URL depending on what agent name is making the request. Mozilla at the start of an agent name will mean that a normal browser is searching, if a name such as Googlebot is used it shows that it is a search engine. However this is not a good way of cloaking as many searhc engines just disguise their spiders by calling them Mozilla agents. |
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| AJAX or Asynchronous JavaScript and XML is a way in which additional data can be requested via a server by a web page cutting out the need to load a new page. |
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| Alexa is Amazon.com owned and it is a service that can measure the traffic to a website. It does tend to lean towards sites that are marketing orientated and those that include websmaster communities, this makes it unreliable. The service however is free. |
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| Algorithms are the principles that search engines use when ranking websites. An understanding of algorithms is crucial to successful SEO, as algorithms can make a web page highly relevant for certain search queries. |
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| This is a type of software that mines data. It is normally used for statistical research. |
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| This is a term that is mainly used when thinking financially about search engines such as the ones that are algorithm based like Google or the ones that are cost driven such as Overture. |
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| Aliweb is a dictionary that is only available on the Internet. |
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| This is a Google specific search command. Using an allinthtitle:cats search would mean that only the websites that had the word 'cats' in the title would be ranked. |
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| This is a Google specific search command. Using an allinurl:animals search would mean that only the websites that had the word 'animals' in their URL would be ranked. |
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| Alltheweb is a search engine created in 1999. It has recently been taken over by Yahoo! and uses Yahoo!'s database for searches. However, this takeover has meant that Alltheweb has lost some of it's advanced features. |
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| Images are not easy to distinguish for people with poor eyesight and for many search engines. This is why an image alt attribute is used to help define the image in a text format as an equivalent. |
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| An alt tag is the name for the text that will normally be visible as an image is loading onto a web page. These can be used in SEO as the alt tag can include keywords in its title. |
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| Alta Vista was at one time one of the biggest search engines in the world, however due to an algorithmic update which caused it to rid itself of many websites it lost credibility. Shortly after it was bought by Overture, which was then bought by Yahoo! Alta Vista now uses much of Yahoo's technology and is still Yahoo! owned. |
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| Amazon.com is one of the largest internet based retail websites in the world. Amazon is also the owner of several other websites. |
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| Analytics are used to compile statistics on views of your web pages, user conversations and paths. Software is used to calculate this through log files, or by a tracker code which is in JavaScript on your website. Using analytics will give you a huge advantage over other marketers who do not use it. |
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| Anchor text is used in links for people to click onto. A link that has keyword optimised anchor text in it would be seen as highly relevant to a search engine. Using too much anchor text is seen in a bad light and can result in a site being poorly ranked, or not at all. |
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| AOL is a web based portal that is now owned by Time Warner. |
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| API or Application Program Interface is a set of rules or routes that are vital to accessing various software functions. Almost all of the top search functions will use API. |
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| An applet is a tiny Java based program that has no real use on it's own as it only runs within a certain program and will only perform a very narrow set of functions. |
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| Arbitrage is a method by which assets are bought and sold on at a profit. When speaking in relation to a search market sites will buy traffic from a larger search engine in the hope that they can make a profit from someone clicking back on a higher costing advertisement. |
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| This is the name of the spider that is utilised by the search engine of Excite. |
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| Ask is a type of search engine. It was initially called Ask Jeeves but that title was shorted to Ask in 2006. |
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| Ask Jeeves is what the search engine Ask was once known as. |
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| ASP or Active Server Pages is a scripting language that is server side and assists in the delivery of dynamic content. |
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| Attribute is a HMTL term that is normally used when defining aspects of a page. For example the background colour of a page would be shown as bgcolour in a <body> tag. |
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| Audience reach is used to calculate the number of the population that use the Internet and use a certain search engine during one month. This can be used in tandem with the amount of hours used to search on the Internet to calculate how popular any search engine is. |
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| Authority is a term used to describe a website that ahs many links to it from sites on the same subject. Such a site would be high ranking due to its relevance on certain searches. |
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| This is a type of software that is used by owners of large websites that do a lot of advertising. It is used to control the overall spend on advertisements and when used in tandem with analylitical software it can increase the profitability of a website. |
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| Automated submission is the term used when URLs are submitted to various search engines by a machine, this is normally done by the use of specific software designed for the process. |
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| A back link is a type of link that will direct you back to the page you are viewing from another page. |
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| A backward link is another term for back link. |
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| A bad neighbourhood is the act of sharing an IP block or a server with other websites that have been blacklisted for using dubious Black Hat SEO methods. |
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| A bad request is a request that is not understood by a server due to bad syntax. By correcting the syntax the user can get the server to perform the search successfully. |
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| Bait & switch is the tactic used to get a visitor to click onto a link or website that once entered is not relevant to the search they were performing. They take the bait, then the end result is switched. |
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| When a website is banned it means that it has been blacklisted and removed from search engines. This is usually due to the use of unethical SEO methods such as excessive link farming. |
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| A banner ad is an advertisement that is usually a long rectangular shape that either runs across the top of a website or down the side of it. Once clicked on these adverts take the visitor to the website being advertised. |
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| This is the term for the way in which people are so used to seeing banner ads at the side of web pages that they simply ignore them. |
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| John Battelle is a well known media influenced blogger who has written various books and blogs and jointly founded Wired and The Industry Standard. |
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| Many search engines will present results that include the searched word in the index at the beginning of other words. For example a search for the word 'cat' will also bring up results for 'catering' or cattery' as they both contain the word 'cat' at the start of them. |
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| This is a method used by advertisements to target recent searches. For instance a previous search may have been on credit cards so when reading another page credit cards ads may keep appearing. |
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| Some people consider bells and whistles to be features that are advanced, such as lots of animation on a web page, or the over use of SEO which can ultimately wind up with a website ranking very badly. |
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| Best of the Web was an Inktomi database. |
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| Beta is the term used when software or similar product is in its testing stage and not yet released to the public. Such software is known as being a beta version until it is fully checked and free from bugs and ready to go on sale or be distributed. However, when something is in its beta stage you can try it out and give feedback to the makers so they can iron out any glitches. |
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| Bias in SEO is the term to describe a search engine favouring certain sites above others. This favoring can be organically biased towards non-commercial websites to create a balance, to sites that have older information on them which is thought to be trusted. |
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| This is a type of analytical study that can show the number of inbound links to your site. The major search engines all have the facility to check this for yourself. |
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| A bid is the fee that a person is willing to pay for ranking using keywords on pay per click search engines. |
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| Every search engine has a list of rules and regulations that must be followed by the owners of websites in order for them to be able to included on search engines. These sites create the revenue for the search engine so the engine owners want sites to be profitable and not include any dubious techniques to gain traffic. Any method that is seen as being deceptive is classed as being Black Hat SEO and can lead a website to be blacklisted. |
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| Being blacklisted is the same as being banned or delisted from a search engine. This is when a site is removed from a search engine normally for using unethical Black Hat SEO methods. |
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| This is an analysing method whereby a website is viewed in a block by block way rather than looking at the website in its entirety. It highlights the fact that some areas of a webpage are more important and Microsoft use this method to improve its search engine relevancy. |
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| A blog is an online diary that can be viewed by anyone. Many blogs have chat rooms and other features on them and some even have regular subscribers. |
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| This is a form of marketing system that delivers content via blogs and pings, or pingbacks. Sites can be indexed on search engines using this and can be very profitable. |
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| This is a way of adding comments to a blog that have little or no value. These comments can be added manually or automatically and there is software available that can make these comments for you. |
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| Blogger is platform used to create create blogs. It is Google owned and is free to use. However, if you intend to make money from your website or blog it is important to own the domain you are publishing from as it can be difficult to claim back the link equity or age related trust on a domain that is not your own. |
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| A blgoroll is a list of the various links that direct the reader to other blogs owned by the same person / company or to blogs written by people the blog writer knows. |
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| This is a method of optimising a blog so that it is recognised in search engine searches. |
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| Bold is the use of a bold font to attract a reader to it. Search engines put a slightly higher emphasis on bold words, but the overuse of bold text does not look natural and can have the opposite effect. |
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| A bookmark is a way of remembering a site that you particularly liked, you can also share bookmarked sites. |
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| A Boolean search is a search that contains certain mathematical terms such as OR, AND and NOT. |
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| A brand is the emotional connection that a person has with a certain company or product. A brand is built by managing the expectations of customers and living up to them. Doing this can create much higher profit margins as people become faithful to a brand. |
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| Branded keywords are keywords that relate or contain the name of a brand. They are very profitable and some affiliate programs do not allow branded keywords to be used by their affiliates whilst others do. |
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| This is a technique that enables website users and some search engines work out the relationship between web pages. It usually begins with a page that is unlinked and relates to the pages that are above it on the structure of the site. Feeding back to the home page. |
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| A bridge or doorway page is a method of entry into a site that is not the site's homepage. These pages are often thoguht to be created to spam search engines and can be a misrepresentation of a website's content. Sites that use bridges are frowned upon and can be blacklisted. |
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| These are pages which are created to be high ranking for a certain keyword. A visitor is then redirected from this page to another page. There are two main types of bridge page, one that is created from a template and made automatically and those that are manually created and are keyword optimised. The first type are normally thought of as spam and the second kind are highly thought of as a clever SEO technique. |
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| Sergy Brin is one of Google's co founders. |
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| Broadband or broad bandwidth is a type of channel that transmits data. As it uses a technique that involves mulitplexing, data is allowed to be tramsmitted much faster than dial up Internet connections and several signals of different types can be transmitted at the same time. |
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| A broken link is a link that directs the viewer to a URL that no longer exists. As part of search engine maintenance spiders remove these dead links when they come across them. |
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| A browser is a type of program that allows the content of the Internet to be displayed. One very popular browser is Microsoft Internet Explorer. Browsers will have certain features such as bookmarks and refresh buttons. |
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| This is a term that refers to the way in which a browser will show the same web page. For a web page to be successful from both a design and SEO viewpoint they should be independent so that no particular browser is needed to view them. |
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| A bug is a problem or error within a program. |
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| A burst is a short-lived interest in a certain subject or theme and the subsequent rise of searches on the matter. Many news items are bursts and rise and fall in popularity. |
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| Vannevar Bush is a Second World War scientist who wrote a groundbreaking research paper on hypertext and its concepts and a device called As We May Think about memory extension. |
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| This is a large directory of businesses and information that is well respected. |
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| When a person is about to make an expensive purchase they will often do some research on the item they wish to buy. By using keyword based marketing in searches a consumer is able to be accessed at various points this buying cycle. Branded keywords tend to have a good turn over in the buying cycle and can be very profitable. |
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| A cache is a web page that has been copied and stored by a search engine. This is because such pages are used in the search engines index when performing a search. These pages then allow a reader to access the rest of a website that has been indexed. |
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| Jason Calacanis is the creator of Weblogs Inc. |
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| A canonical URL is a URL that is the best indexed version. It does not contain any duplicate material which can be a problem when using inconsistent links as the same content can get indexed many times for different URLs and this can cause problems. In order to index the root level of a URL it is best to end it in / this prevents it being duplicated. |
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| A captcha is a mixture of letters and numbers that is often distorted that is used as a passcode that a person must input to gain access to certain sites. They are used to prevent automatic commenting and blogs as this is seen as spamming. |
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| Cascading Style Sheets or CSS is a method of refining the way that a web page is seen by altering the font colour or other customisable features. CSS is an add on for HTML and it is only the CSS file that needs to be altered to change the entire rendering of a website. CSS in terms of SEO can sometimes be classed as spam. |
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| Is the method of classifying groups of websites and pages to create a directory. |
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| This is a marketing method which relies on using terms that have not yet been targeted by marketers. This can create problems as it uses untargeted marketing and many search engines will not allow this type of bulk marketing. One benefit of catch all listings are that on search engines that are subject specific they can be very profitable. |
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| When thinking of various Web directories a category is the grouping of links to similar sites. |
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| CGI or Common Gateway Interface is a type of interface that is popular and works between web server program and other types of software. |
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| Channels are the collections of links on web directories. |
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| This was software originally developed to discover which collections of documents are refered to the most on a given subject. Link analysis is a better way of expressing this when thinking about web searches. |
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| This is the total number of times a specific document is linked back to by documents that are in the same group or collection. Unlike link popularity where the quality of link is considered a citation, or link count simply counts the number of citations or links. |
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| This is a method of organising online documents so that they can be used in a directory. Often these will fall into "main categories" and "sub categories" and can be several layers deep. |
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| This is an illegal practise that involves paying people a small sum of money to click through on certain ads. Webmasters will earn revenue from these ads as long as they are being clicked so will pay individuals to do this. The people who click through these ads have no intention of buying from them so the advertiser is wasting their fees by placing them on sites runs by fraudulent webmasters. |
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| Click through is the act of clicking once on an advertisement or link and coming to a landing page. One of the main aims of SEO is to create a high click through rate for any link. |
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| Click through rate is the total percentage of visitors that will click through an advertisement or link on a web page. |
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| A search engine can find out more about its users and which pages are relevant to queries by click tracking. One search engine that is no longer is use called "Direct Hit" kept a record of what users clicked on and how long they spent on pages in order to improve the relevance of queries. |
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| A client can be a computer, program or a process that makes an information request to a computer, program or process. |
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| Cloaking is a method of showing a searcher different content than a search engine. The severity of the cloaking and the power of the person or brand that is doing the cloaking can either make it justifiable or an unscrupulous method. |
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| A closed loop is a structure of links that only link to each other within their group. This means that a visitor will never leave a set of websites if they only click on links within them. This can be recognised by search engines and they will do all they can not to index sites that have closed loops links in them. However general consensus still does not state if a closed loop is a site that only contains links to others within the closed loop or if a site has a few closed loops links would still be penalised. In short it is better to have links to other sites outside of a loop in order to be highly ranked. |
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| A cluster is a number of search results that are put together, this is normally done to save spae on a server that is shared domain that is top-level. |
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| This is a method that search engines use by which they will put together a mixture of pages from the same domain together in the search results page. If this was not done one site might have all the top spots in the ranking which can mean having to conduct a different refined search. This is done automatically and can save a lot of time for the user. |
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| CMS or Content Management System is a software tool that enables the user to update a website easily. |
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| Co-citation is mainly used in topical authority based searches when algorithms and links that are close to each other are said to be related. In LSI words that tend to appear next to each toher in searches are thought to be related also. |
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| A code bloat occurs when a website or page is crammed full of different codes, tags and HMTL that is unwanted that it becomes very hard to download and view. Search engines also find such websites hard to index. |
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| This is also known as 'social filtering', it is used to link together queries that were relevant when people performed a similar search. On many websites that sell products you will often find a section that will say "People who bought this product also bought...." this creates increased relevancy in searches. |
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| A collection is the name for a set of documents that have been queried. |
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| This is the act of mixing the search results of several different collections. Problems are faced by meta search engines when they try and do this as they have been already ranked but using different algorithms. |
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| A combined log file is a way of tracking the visitors a website attracts. It also has information on referrers and user agents. |
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| A comment is a thought or opinion that can be left on a blog or other CMS that can be read by other people who read the blog. |
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| A comments tag is a HTML term that is used to allow humans to understand coding. Comments are put in a comments tag <put info here> and it ensures that no raw data is displayed on screen. People often try to put keywords in their comments tag, but search engines tend to totally overlook this. |
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| This is a log file that contains no more information than a standard log file. |
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| Compacted information is used when there is a lot of information on a certain product or topic and one or two documents are needed to be considered to be an authority on the subject. By using compacted information a website or directory can ensure a good ranking as their information is seen as unique and therefore more attractive. |
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| A concept search is a type of search where the search engine will not just search for the queried words and phrases but also words associated with them, using the concept of the search not just the search terms. |
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| Conceptual links are links in which a search engine will try to not just include search words but also the concept behind the search. |
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| Content-based filtering is the method of taking some or all of the content contain within a website or page in order to rank it correctly. For instance, PageRank by Google will use the inbound links a site has in order to rank it. |
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| Contextual advertising is advertising that is totally relevant to the site being viewed and it is generated by an advertising program. |
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| A conversion is the point when a visitor to a site does something other than simply look at the site. This can be buying something from the site, requesting information or joining as a member on that site. |
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| The conversion cost is the cost to the advertiser of gaining one sale. For example if a website owner has spent $1000 on marketing and from that 40 sales are made the conversion cost is $1000 divided by 40 which means that it costs $25 for each sale to be made. However if each product is sold for $100 then the site has made a profit as their conversion cost is less than the price of the product. |
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| The conversion point is the point when a visitor to a site has completed their conversion. This can be once their payment has been accepted or when they have signed up to recieve updates on products etc. |
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| This is the total percentage of visitors to a website that will go on and be converted and produce the Most Wanted Response for that site, be that buying something or signing up to receive more information. This is a very useful percentage to know for a site as it measures the sites effectiveness and success. |
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| A cookie is a tiny file that contains data about which websites a user accesses, this is kept on their computer and is used to track them. Affiliate marketing utilises cookies and many websites use them to improve the repeat visitors experience. |
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| Copyright is having the total legal rights to publish and republish a certain document or other piece of information. |
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| This is the extent that a search matches the query. |
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| This is the cost of an advertising campaign divided by the number of clicks the ads got from unique visitors to the site. The higher the number of clicks the better the advertisements were. |
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| This can also be known as cost-per-impression or mile (CPM) and it is a form of advertising whereby the advertisers pay a search engine a set fee for every thousand users who see their ads. They don't even have to click through the ads, these ads are usually banner ads which are at the side of webpages. |
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| A counter is a small software application that can be put on a website in order to count how many visitors the website attracts and will count them for the owner. Counters can be a valuable tool to see how much traffic a website is getting. |
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| CPA or Cost Per Action is the cost in advertising that is needed to generate an action from a user. An action could be signing up for emails or other information, or buying a product. Affiliate programs rely on this as do several contextual advertisements. |
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| CPC or Cost Per Click is the total cost of advertising that is needed to generate one click through an advert. Measuring this can be useful in determining how effective an ad campaign is. |
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| CPL or Cost Per Lead is the full cost of an advertising campaign divided by the total number of leads that are generated through it. |
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| CPM or Cost Per Impression is the same as the Cost Per Thousand. |
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| This is the Cost Per Sale and is the same as the Cost Per Action. |
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| Spiders crawl when they are looking at websites to index, they will crawl from link to link from site to site when indexing search results. |
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| This is the term for how deeply a spider will crawl a website in order to rank it. As searches are getting more and more complex a spider will often have to crawl deeper within a website in order to see how relevant to that search a website is. |
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| This is how often a site is crawled, or spidered. A site which has a lot of unique content will get crawled more often than one that is seen as low quality with spammy links. |
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| A crawler is another name for a spider, which is a robot that crawls websites making note of links and other information, it then will sue this information to index the site on a search engine. |
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| This is a method by which links across one family of domains are refered to each other. For instance links between a personal website and a business one. |
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| See Cascading Style Sheets |
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| Matt Cutts is the head of Google's search quality. |
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| This is a method in which a domain name that contains a popular trade name is bought with the intent of gaining more traffic. Misspellings of trade names are often bought too in an attempt to get increased traffic, or to even sell on for a profit. |
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| A cybrarian is a person who is skilled at online research. |
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| This is short for the term Google Dance |
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| Data traffic is the total packets of data that cross a network |
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| Databases are in very simplified terms an electronic way of filing. A database is very precise and categorised meticulously to enable easy retrieval of data. Search engines are one type of large database. |
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| A dataset is a collection of documents on a search engine that are searchable. |
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| By using a date range / date limit a search engine can help a user to narrow down their search to items created on or after a certain date. |
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| Dayparting is a method used in advertising by which the advertiser will set times when ads will be shown in order to gain maximum audience reach. |
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| If a website is removed from a search engine it has been de-listed. This can happen for several reasons, the main one being that the site has |
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| A dead link is a link to a site or page that no longer exists. Clicking on it will not take you anywhere and you will probably get an error message on your screen saying that the address is invalid. |
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| A dedicated server is a server that is only used to run one website or a number of website that all have the same owner. Such servers tend to be more reliable than a shared server. |
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| This is the ratio of links that are pointing at internal pages to the total number of links pointing at a website. The higher the ratio the more reliable the site is. |
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| This is the act of linking the internal pages of website. Usually a link will be provided to the homepage of a website. However there can be legal implications of doing this. |
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| This is a social bookmarking website that is very popular. |
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| Demographics are the sectioning of society into certain groupings, This can be through age, gender, employment status etc. Demographics are used for many purposes such as target marketing. |
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| Nick Denton is the publisher of controversial weblog Gawker. |
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| A description is a short piece explaining what a website is about, this is usually near the title in a search engine ranking. |
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| This is HTML tag that is used by search engines that cannot be seen by the user that helps them to rank websites. Not all search engines use these though. |
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| DHTML is the dynamic HTML which enables the user to improve a websites appearance. |
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| This is a popular social new site. The users of Digg are able to vote on which items are the most popular. |
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| Direct Hit was a search engine that tracked users queries in order to improve on search results. It was bought by Ask Jeeves but was never to reach its full potential and is now discontinued. |
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| A directory is a usually manually compiled list of links to the web that can be topic specific or general. They are not as comprehensive as search engines but are useful if looking for something more specific. |
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| This is a huge volunteer created directory that allows its database to be indexed by search engines and other directories. A listing on DMOZ will enable a website to be indexed on other search engines, due to this it is quite difficult to get indexed on DMOZ. |
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| DNS or Domain Name Server, Domain Name Service or Domain Name System is the term for the name of a computer, every computer has its own IP address which is different for every computer. It is similar to a telephone but instead it uses letters as they are easier to remember. The DNS enables letters rather than numbers to be used and it is a static hierachical name service. Turning these names back into the IP address is known as "resolving" the Domain. |
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| This is the term used for when a domain has been bought but not yet turned into a website. A domain must be paid for annually in order for it to stay the property of one person or business. Trademarks are normally protected by DNS parking. |
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| A document stream is a burst of documents on a certain subject, usually news topics, and these must be indexed by search engines in order to stay up to date. |
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| Dogpile is a type of meta search engine. |
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| Domain is a term used for the organisation and location of the web, this can often be logical. A domain name is the term for a specfic website. |
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| Doorway pages are pages which are optimised to attract users with certain queries, once at the oodrway page the user is redirected to another page which will typically contain adverts. Doorway pages are foten used until they are found out and closed down, by this time though the creators have usually made quite a lot of money. |
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| Dreamweaver is a type of editing and website developing software that creates a what you see is what you get type of interface. |
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| This is a method used when a user is clicking through links in categories and sub-categories for the purpose of finding more information. |
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| Duplicate content is content on a website or page that has been used elsewhere. Duplicate content that is taken from another website is frowned upon and is classed as plagiarism. If you are in doubt about the content of your website there are several online checking tools that you can use to make sure the content on your website is original, such as Dupecop or Copyscape. |
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| Dynamic content is the content of a web site that changes depending on what the user selects. These changes can be made daily. An example of dynamic content is the search engine reuslt pages as they change every time a person uses a search engine. |
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| Dynamic Languages are languages used for programming such as ASP or PHP that can be used to create webpages quickly. |
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| This is the act of putting additional fields to page templates and databases, this is done to improve optimisation on ecommerce websites as there are many different elements on the site. |
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| When deciding on site relevancy and quality search engines like to count links as a mark of this quality. An editorial link is a link that is earned. It is not a paid for link or part of a link farm, which will devalue a website. Some paid links are classed as quality links such as those from trusted directories and these will still get a vote as the editorial standards are still high in them. |
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| An electronic library is a term for a website that allows access to other public resources such as audio files and e-books. |
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| Emphasis is a type of HTML tag which is used to emphasize text. However it is not a good idea to emphasize all the keywords in a body of text as to a human it looks odd and sometimes becomes hard to read, so it is not crucial to use this tag to gain an advantage for a website. |
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| EMR or Exact Match Result is the name for a search that will return the exact query that is entered. |
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| An entry page is the same as a doorway page. |
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| EPC or Earnings Per Click is the term used when the total number of sales is divided by the total number of page views in order to calculate how successful the site is at turning visitors into customers. |
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| EPV or Earnings Per Visitor is the same as EPC and conversion rate. |
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| Ethical SEO is SEO that does not use unethical methods to rank highly in a search. |
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| Every month Google will update all of the sites that it has indexed, this happens around the 20th to the 28th of each month. However today the indexing is constantly changing and this is known as the Everflux. This enables the content indexed on Google to be fresh. |
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| An exact match is a match that will only return the exact query entered. For example a query for "horse" will only return documents with this term in it, not any plurals or other combinations of the word. |
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| Excite a large search engine. |
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| An expert document is a quality page that contains links to lots of topical resources that are non-affiliated. |
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| An expert index is a collection of documents that are indexed that are considered to be 'expert'. |
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| This is a link that can be to or from a document that is considered to be 'expert'. |
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| This is a page of an expert document. |
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| An external link is one that makes a reference to another domain. This is a good thing if the links are of good quality and it helps search engines to rank a site better. |
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| This is the term used to describe a website that is pleasing to look at. This can be both a plus and a minus for a website as eye candy is not thought to be of any use. |
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| This is a type of search that links parenthesis and Boolean operators, as a result the search is very accurate. |
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| Covered by section 107 of the Copyright code, fair use is the acceptable amount of use a piece of work can be used before it breeches its fair usage. |
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| This is the dubious act of stealing the content from a website and putting it on your own and submitting it to search engines. Copyright is catching up and adapting to cover the Internet so this practise is slowly being tightened up on. If a website is thought to have used stolen content there are certain things the copyright holder can do, such as going to the search engine that has listed the site and the content stealers hosting company. In order to prevent this it is a good idea to have copyright notices and / or links to one on each page of your website. |
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| A false drop is a webpage that can be ranked on search engine results page that is not relevant to the search. This can be due to the fact that some words have multiple meanings and as a search engine will search for what is entered into the query there is no way of defining which meaning a user was searching for. |
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