AI Overviews

AI Overviews are AI-generated summaries that appear at the top of Google search results for certain queries, replacing the earlier Search Generative Experience (SGE) experiment. Introduced to US users in May 2024, they synthesise information from multiple sources and display it directly on the results page with cited links. They reduce the need for users to click through to any individual page, which has led to measurable drops in organic traffic for some sites.