A Brand SERP is the search results page that appears when someone searches for a brand or company name directly. It often includes a [Knowledge Panel](/glossary/knowledge-panel), sitelinks, social profiles, news, reviews, and images — all controlled by what Google can verify about the entity. Optimising a Brand SERP involves building consistent brand signals across authoritative platforms, earning mentions and reviews, and ensuring your [Knowledge Graph](/glossary/knowledge-graph) data is accurate. A well-managed Brand SERP builds trust with users evaluating your business before they click through to your site.