Google Discover is a personalised content feed that appears on the Google app and Chrome's new-tab page on mobile, surfacing articles, videos, and other content based on a user's interests and search history — without requiring a search query. Unlike traditional search, Discover is query-free, so ranking depends on engagement signals, content freshness, compelling images, and topical relevance to the user's inferred interests. A single Discover appearance can drive significant traffic spikes. Marking content with accurate [Structured Data](/glossary/structured-data) and using high-quality images (at least 1,200 px wide) improves eligibility.