The local pack (also called the map pack or 3-pack) is a prominent Google SERP feature that displays a map alongside three local business listings for queries with local intent — for example “dentist near me” or “Italian restaurant Dublin”. Each listing shows the business name, star rating, address, opening hours, and a link to Google Maps. The local pack typically appears above organic blue-link results for local queries, making it highly visible and valuable for businesses serving a geographic area. Ranking in the local pack is governed by Google Business Profile (formerly Google My Business) signals, proximity to the searcher, and on-site local SEO factors such as NAP (Name, Address, Phone) consistency. Unlike organic results, the local pack is powered primarily by the Google Business Profile database rather than traditional web crawling.