Multi-location SEO is the practice of optimising a business’s online presence across multiple physical locations so that each site appears prominently in local search results for its own geographic area. It involves maintaining a separate, verified Google Business Profile for each location, creating unique location-specific landing pages on the main website rather than duplicating content across pages, building location-specific citations and reviews, and implementing LocalBusiness schema markup with accurate address data per location. Franchise businesses and national chains face particular challenges because the temptation to use identical page templates and NAP patterns across all locations creates thin, duplicate content that Google is unlikely to rank well. Effective multi-location SEO treats each location as its own local SEO project while maintaining consistent brand signals, with unique photography, locally relevant testimonials, and staff information differentiating each page.