Organization Schema is a schema.org type used to describe an entity — company, non-profit, government body, or other organisation — with properties including name, url, logo, contactPoint, address, sameAs, and foundingDate. Placing Organization markup on a site’s homepage or About page helps Google associate the domain with a specific entity in the Knowledge Graph, which can improve the accuracy of brand-related knowledge panels. The logo property is particularly important: Google uses it as the preferred source for the logo displayed in search results alongside site name annotations, subject to its image size and format guidelines. Linking sameAs properties to verified social profiles and external authority sources such as Wikipedia or Wikidata strengthens entity disambiguation. Organization is a parent type with subtypes including LocalBusiness, NewsMediaOrganization, and EducationalOrganization for more specific contexts.