A reverse silo is an internal linking strategy in which lower-level, more specific pages (such as long-tail articles or product pages) link back up to the broader category or hub page, rather than only the hub linking down to them. The technique is designed to channel link equity gathered by many specific pages upward toward the pages you most want to rank. It contrasts with a traditional silo structure, where links flow strictly downward from category to subcategory to content page. A reverse silo is particularly useful when your deeper content naturally attracts backlinks — for example, detailed guides or data-driven posts — and you want those signals to benefit your primary commercial or category pages. Used with care it supports topical authority without creating circular or confusing site architecture.