indexifembedded

The indexifembedded robots directive, introduced by Google in January 2022, allows a page that carries a noindex directive to still be indexed if it is embedded within another indexable page using an iframe or similar mechanism. Without this directive, a noindex on a resource would prevent Google from indexing it regardless of how it was loaded. The use case is primarily for publishers who host embeddable content — such as video players, audio clips, or interactive tools — on dedicated URLs that they do not want appearing as standalone search results but do want indexed in the context of pages that embed them. The directive is specified as a value within the robots meta tag or X-Robots-Tag header (for example, content=“noindex, indexifembedded”). Indexifembedded is only honoured by Google; the noindex directive on the same page continues to prevent other crawlers from indexing the standalone URL.