Site Reputation Abuse is a Google spam policy that targets the practice of hosting third-party content on a reputable domain primarily to exploit that domain's ranking authority, without adequate editorial oversight from the host site. Common examples include coupon pages, payday loan articles, or casino content published on trusted news or educational domains that have little connection to those topics. Google began manually and algorithmically enforcing this policy in 2024. Sites found in violation can receive manual actions that cause the third-party content — or the entire site — to lose rankings.