Having an aggressive and competitive Internet marketing campaign is not enough if people don't trust you. The only time your prospective customers will purchase your products or avail of your services is when they trust you and your business. Here are 12 ways to build your credibility on the Internet.

1. Make sure that every new product your introduce meets the same quality standards of your previous products. That's what customers will expect, and you build credibility by meeting their expectations.
2. If you offer newsletters, publish them at regular intervals. Don't miss your publication dates. And make sure every issue contains content of equal quality. People appreciate consistency, especially in a dynamic industry such as Internet marketing.
3. Be definite about your business terms, such as your return policy, your product guarantee, and your shipping conditions. If you keep changing your terms, you will make your customers feel confused and misdirected. They will be less likely to give you repeat business.
4. Offer your customers free demos, samples, or trial versions of your product. This way, they can find out for themselves if your product will do what you say it will. Offering testers shows that you are confident in your own product and true to your promises.
5. Share your knowledge with your customers. Contribute regularly to discussions in chat rooms or forums if you have them on your Web site. Doing this will reassure people that you know a lot about your products and services, thereby establishing your credibility in Internet marketing.
6. Tell the truth about your products and services. That's basic but, still, so many marketers make claims that aren't true. When it comes to Internet marketing, it is actually better to under-promise but over-deliver.
7. Try to find out what it's like on the customer side. This will help you promote your products and services better and in a way that is credible.
8. Use testimonials. They're an efficient way of building credibility in Internet marketing. Gather feedback from customers who were satisfied with your product and put them on your Web site. Don't even try to write false testimonials because readers can smell a fake from a mile away.
9. Showcase your online business's awards. This is a sure way to build credibility. However, don't focus too much on yourself. This can make your customers feel unimportant. Besides, no one likes a showoff.
10. Display your business address, phone number, and e-mail address prominently on your Web site. Give your customers many options on how to contact you. This is not only a sound business practice, but also a way of building credibility in Internet marketing. Letting customers know that you are easy to reach helps develop confidence and trust in you. It shows that you have nothing to hide.
11. Respond quickly to customer inquiries and answer all their questions. This will make them regard you as credible and reliable.
12. Lastly, prioritize customer satisfaction above everything else. Satisfied customers will readily help you build your business image and your credibility in Internet marketing.