| The conversion cost is the cost to the advertiser of gaining one sale. For example if a website owner has spent $1000 on marketing and from that 40 sales are made the conversion cost is $1000 divided by 40 which means that it costs $25 for each sale to be made. However if each product is sold for $100 then the site has made a profit as their conversion cost is less than the price of the product. |
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