| A penalty is the punishment given to a website which has been found guilty of spamming by a search engine that they are included on. The penalty will prevent the site from ranking highly or even being included on the search engine. These penalties can either be manually enforced which usually means a very long ban from the search engine with a reinclusion request, or algorithmically, then the website has to wait for a set period of time before it will be ranked again. |
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