The Wayback Machine - https://web.archive.org/web/20110808125006/http://www.searchengineoptimising.com:80/glossary/seo-glossary-of-terms/roi
Home arrow SEO Resources arrow Glossary

SEO Newsletter

SEO Newsletter


Receive HTML?


Get Free SEO Advice

SEO Glossary of Terms
A Glossary of Terms relating to search engine optimisation (seo)
Glossary Search:

Begins with Contains Exactly matches
View Glossary
Submit Term



ROI

ROI or Return On Investment is a term that is used in marketing and is used to describe the return on spending on marketing. This is usually shown as a percentage of the amount spent on marketing. To be classed as a successful investment this percentage must be over 100% and there are factors such as return customers, brand awareness and sales in the future that are all taken into consideration.