The Wayback Machine - https://web.archive.org/web/20130207194052/http://www.searchengineoptimising.com/internet-marketing-strategies-for-google-adsense
Home arrow SEO Resources arrow Articles arrow Google Optimisation arrow Internet Marketing Strategies for Google AdSense
Internet Marketing Strategies for Google AdSense PDF Print E-mail
(2 votes)
Written by Adrian McLean   
Monday, 07 April 2008

Since its inception, Google AdSense, the advertisement program from Google, has been an effective Internet marketing tool.

By putting only ads that are relevant to the Web site, based on factors such as Web site content and location, and utilizing a simple and unobtrusive format unlike most banner ads that are flashy and garish, Google AdSense quickly shot to the top of the list of online money-making methods. These factors have made Google AdSense the industry standard in Internet marketing.

Practically anyone with a Web site can sign up for Google AdSense. However, this doesn’t mean that everyone will earn from it. Although staggering percentage of Web sites now use Google AdSense as part of their Internet marketing, most of them throw this opportunity away.

So how do you generate a considerable income from Google AdSense? Here is as step-by-step list on how you can turn your Web site into a Google AdSense money making machine.

The first step is to choose a topic for your Web site. Naturally, try to choose a topic that people are interested, because that will be a terrific boost to your Internet marketing. This topic could be anything from celebrity news to personal improvement to financial help.

The second step is to write content. Even though your main focus is Internet marketing, you should give readers something of value. You may opt to write the articles yourself, publish public domain works, tap blogs and RSS feeds or hire hiring freelance writers to create quality content for you.

The third step is to divide this content among your Web site’s pages. While designing your layout, keep in mind that your goal is to have the visitors to your Web site click on your Google AdSense ads. Hence, you can achieve your Internet marketing goal is by prominently displaying the AdSense blocks on your site. You can also make the AdSense blocks look like standard text so that they blend well with your layout. Moving unimportant links to the bottom of your page will make your AdSense blocks stand out more.

After designing your Web pages, it’s time to make your mailing list. This is a crucial step in Internet marketing because getting people to subscribe to your mailing list is the perfect way to get them to keep visiting your site. If you can attract a significant number of visitors, Google will put its ads on your site. And with more visitors, you boost you chances of having them click your AdSense ads, and you earn a little something each time these are clicked.

Now, the fifth step – promoting your Web site – may be the most important step of all. Some ways of marketing your Web site are through articles, SEO, and viral marketing. Just like mailing lists, promoting your site will increase your traffic and, naturally, increase your earnings. The more visitors you have, the greater the chances that your Google AdSense ads will be clicked.

The last step in making Google Adsense a viable Internet marketing tool is to constantly refresh and add to your content. If you can make your site relevant and up-to-date, then your visitors will want to visit you regularly to see what you have in store for them.

Last Updated ( Monday, 07 April 2008 )
 
< Prev   Next >