Internet marketing has become so popular and effective that virtually every Tom, Dick and Harry with a product to sell wants to tap its vast potential to make money online. Marketers are constantly on the lookout for that Internet marketing technique that will reap great dividends.

Naturally, their eyes often shift to traditional marketing approaches. They debate about whether or not there should be a distinction between online and traditional (off-line) marketing. Can the latter be just as effective if implemented on the Internet?

Many contend that online marketing is a different animal altogether, and they have a point. However, while it may be true that what works off-line may not necessarily work in Internet marketing, there are still traditional forms of advertising that are effective if implemented online.

These often overlooked advertising vehicles will not, on their own, make for a grand Internet marketing program, but they can serve as great supplements to one's current online marketing initiatives.

Buyers Guides
In print magazines, buyers guides provide free listings of a hodgepodge of products and services. When customers are looking for something specific, they tend to look at these buyers guides first, especially since these guides also have reviews of different products and comparative costings. Marketers can also increase their products' exposure by buying space in additional categories for a nominal fee. But whether paid or free, these listings nonetheless provide great value and are worth pursuing as a vehicle for Internet marketing.

Product Reviews
If a credible source renders an impartial opinion about your product or service, this can generate the interest of customers, especially if the reviewer gives you a thumbs-up. Why not regularly invite third-party Internet opinion-makers, such as publishers or even bloggers, to review your product or service? If you can generate a steady flow of glowing product reviews, you're well on your way to Internet marketing success.

A word of caution, though. Proper Internet marketing etiquette dictates that you should provide your prospective reviewers with a free sample of your product to review. That's a good way to show that you appreciate the reviewer's effort. Make sure that you also thank the critic after he or she makes the review and, if it's appropriate, provide a link on your Web site to review.

Forums/Volunteering in Communities
If there are forums that are related to your product and service, then make your presence felt there by all means. That's a good way to touch base with your target audience, those people who have a genuine interest in what you have to offer. If you can establish your credibility, expertise and knowledge as an expert, you stand a good chance of attracting customers.

Article Syndication
Another way to establish yourself as an expert is to contribute helpful articles about your product and service online. Bear in mind that the most effective Internet marketing techniques are those that give real value to prospective customers, and article syndication is one such technique.

RSS Feeds
The popularity of RSS has grown by leaps and bounds in recent years, especially since they provide Web sites with a steady stream of content. Riding the RSS wave is an Internet marketing strategy worth pursuing. Create useful RSS content and make it available to Web sites. You will pleasantly surprised at how many of them will pick up this content.