Here are more strategies on using Search Engine Optimisation to improve the marketability and popularity of Web sites.

  Search Engine Optimisation is a tried and tested method for helping Web sites garner high rankings in search engines. In a previous article we listed down several strategies to help webmasters use Search Engine Optimisation for their benefit. Here are more:

1. Think twice about submitting your sites to search engines
   Submitting your site to a search engine like Google will not immediately translate into increased traffic. Sometimes, it takes search engines a while to process sites for optimisation. It may take a few weeks or even a couple of months to get things going. And even then, it may take a while longer before your site lands among the top rungs of relevant searches, if at all.
   
   But there's a way to speed up the process and get the kind of high rankings from Search Engine Optimisation that you want. That's by getting yourself listed on Web sites and Web pages that already rank well on search engines. Such sites are optimized weekly, sometimes daily, and once the search engines index these pages, they will index your site as well, even if you are listed on the top-ranking site for only a few days. But make sure that you tap sites that have similar content to yours so you reach your desired target audience.
   
   Of course, the hard part is getting yourself listed on the top-ranking sites. After all, since you are virtually unranked in search engines, you don't have much to offer by way of a link exchange. Perhaps the best approach is to offer these sites some kind of incentive or to pay them outright. One incentive that often works is offering to write an article that is relevant to their business. Web sites are always looking for good content, so you have a shot. You may even release this article to free article directories to help promote the site. Among the most popular article directories for Search Engine Optimisation are http://www.goarticles.com, http://www.ezinearticles.com/, http://www.articlecity.com/ and http://www.certificate.net/wwio/.
   
   
2. Making use of lower case
   When users type in keywords in search engines such as Google, they either capitalise all keywords, capitalise only the first letters of these keyword or don't capitalise, and Web sites can submit their keywords to search engines the same way. Given these variations, the best approach would be to submit wholly lowercase keywords. Studies indicate that spelling keywords in lowercase is the most common way people use search engines, so you might as well take advantage of that fact. Don't worry about the traffic you may lose should people search using other spelling variations. If you submitted keywords using the different spelling variations, there's a chance search engines will detect this as spamming and delete your URL.
   
   
3. Do not spam!
   That brings us to our next Search Engine Optimisation strategy don't spam. Spamming is actually a by-product of SEO. As Search Engine Optimisation grew in popularity, so did spamming. In the beginning, people even used to get away with it and keyword stuffing produced the desired results. But search engines have grown wiser and now have set up their own spamming safeguards. These days, spamming just isn't worth it as a Search Engine Optimisation technique.