Internet marketing is a professional tool for building your Web site and moving your products and services off the shelves. Professional tool, yes, but it doesn�t mean you shouldn�t put a personal touch into your Internet marketing.

Getting personal with present and potential customers can do wonders. These tips illustrate how the human touch can work for you.

1. 1. Genuinely care about your customers
   The Internet is filled with so many scams and get rich schemes. Many such schemes depend on endorsements from online businesses, particularly, when they endorse a product or a particular site to their customers in exchange for a commission or a referral fee. Often, these businesses don�t care if their customers lose money on a bad product or poor investment as long as the business is paid a referral.
   
   Caring about your customers means that you tell them NOT to buy that bad product or invest in that unscrupulous site. Forget about the referral fee. Be a good guy and don�t lead your customers like sheep to the wolf. You will be amazed at the kind of goodwill and extra business this will generate for you.
   
   One good-guy Web site owner regularly gets e-mail from his customers asking his advice about certain products online. They have come to trust and depend on his wisdom. And, of course, when these customers need his product, they always buy from him. He calls being a good guy one of the best Internet marketing techniques ever.
2. Communicate regularly with customers
   All too often, in Internet marketing, communicating with customers simply means selling to them. That�s not what a good guy does. A good guy will communicate with his customers to try to help them or simply to get to know them. He communicated because he wants to make sure that his customers are getting the best out of his product.
   
   For instance, set aside an hour and a half each week for simply talking to your customers. That�s right, talking. Not simply chatting, but letting them hear your voice. Use that time for brainstorming and networking. Field all their questions and make suggestions.
   
   These calls will make your customers and prospective customers get to know the real you, and that�s important in Internet marketing. After all, as everyone knows, people tend to buy things from those that they know.
   
   If your product is simple to use and doesn�t require much discussion, you can have phone-in questions about topics such as the Internet. Talk to your customers about their concerns, such as preventing e-mail spam, dealing with computer viruses, search engine optimization issues and even, yes, Internet marketing.
3. Deliver tremendous value
   Most marketers tend to promise too much and deliver very little. That�s not what Internet marketing is all about. Rather, try to under-promise and over-deliver. Such a good guy approach will develop great goodwill with your customers.
   
   For instance, try to include small, unannounced gifts with customers� orders. Give them a surprise warranty. The bottom-line is try to go the extra mile for your customers and they will re-pay you back ten-fold. Good guy Internet marketing never fails.