Internet marketing can sometimes be a strange and baffling pursuit. Two marketers may employ exactly the same Internet marketing techniques and strategies yet only one of them will flourish while the other fails. While one guy earns oodles of money, zooms to the very top of search engine rankings and has his in-box overflowing with orders and payments, the other is left twiddling his thumbs, wondering how he will pay the bills. Why is that?

It surely isn't because one guy is smarter while the other is not. It can't be that he's braver either. Surely, it's not a matter of investing in the right place. So, what's the big difference between the two?

In a word, the answer is: attitude.

Successful marketers aren't intimidated by the Internet one bit. For them, it's not only a place of profit, but of frolic. They're on the Internet to conquer the darn thing. Think as if you're a conqueror ' in a sense, that's the basic step to making Internet marketing work for you. Conquerors move quickly and act decisively. It's not that they've never been knocked down, because they have. They just simply bounce back from every beating and go on their merry conquering ways.

Take the following tips to heart:

1. Have a can-do attitude
   In Internet marketing, most people bide their time and wait for the right moment or until the way is clear. Conquerors move full speed ahead, confident that they can overcome anything that stands in their way.
2. Create a strong presence
   Don't be one of those marketers who lurks in the background, afraid to make himself visible to the public. Sure, creating your pages and putting together good links will help your Internet marketing, but there's nothing like having a real presence online to make you stand out from the herd. Make yourself heard through advertising and article marketing, and make your opinion count. Publish your own original newsletter, e-book or forum. Attracting attention often translates into sales so don't hesitate to make an impression.
3. Join the big boys
   Launch your own search engine or article submission site. Most people merely make submissions to search engines or article submission sites. The big boys of Internet marketing run them. Why not be one of the big boys and start your own search engine or article submission site?
   
   If you want to create your own search engine, you can easily get the necessary software online. A few of them are even self-automated and worry-free. All you have to do is to write the submission services and have them add your site to their listings.
   
   The same goes for article submission sites. Software is readily available on the Internet and, sometimes, free. With your own submission site, authors and newsletter editors will start coming to you, and not the other way around.
   
   Don't be shy about your Internet marketing. Put yourself out there and make your presence felt. After all, Internet marketing is all about reaching out to others. In this regard, having the right attitude can work wonders.