Internet marketing is a proven effective tool for generating profit and sales. However, it isn't as simple as spending on some Internet marketing tools and letting them do all the work for you. This is where a lot of people falter. All too often, these failed marketers end up scratching their heads and wondering what went wrong.

Well, here are some answers to that question. These are some of the most common mistakes committed in the name of Internet marketing.

1. 1. An ineffective Web site
   It isn't enough to simply have a Web site. Your site must have a purpose that contributes to the process of selling your goods or services. Unfortunately, the great majority of sites fail miserably in this regard.
   
   Most sites are dumb blonds. They look pretty but have nothing much to offer. Dazzling graphics and eye-catching visuals are fine, but they're not worth much if your site doesn't offer the information that helps your prospects decide whether they want your product or not.
   
   There are many ways to make your Web site an effective sales tool. First of all, it should project a professional look and feel that exudes credibility and trust. Your site should also have a powerful and eye-catching headline as well as copy that clearly and emphatically explains your product's consumer benefits. Ideally, your Web site should also have testimonials where satisfied customers talk about what's good about your product. Finally, your site should have a call to action that urges visitors to either 'buy now' or 'click to learn more' or 'take advantage of this opportunity today.'
2. Ineffective Advertising
   Studies indicate that your average person is exposed to about 3,000 advertisements a day. We are literally bombarded by marketing messages everywhere we go, the Internet included. As a result, most consumers have learned to tune out Internet marketing and advertising instinctively, whether they're in the form of banners, e-mail or Web sites.
   
   These days, Internet marketing and advertising must worker harder to produce results. How does it do that? Well, in a nutshell, advertising must offer the consumer something of value. In this sense, Internet marketing must be aimed at creating mutually beneficial relationships with present and potential customers.
   
   For example, give visitors a small gift when they visit your site, such as a free sample in exchange for their e-mail address so that you can target them in future promotions. Or, since the Internet is a buyer's market, offer consumers great discounts or extra accessories. Give them something of value and they'll remember you next time they need your product.
3. Ineffective promotions
   Like advertising, promotions are subject to the same clutter, whether they're in the form of text, video, sound, software and the like. To make your promotions a viable Internet marketing tool, you have to use publicity and networking creatively. Don't just mass market. Target your promotions to the right market niche and offer something they really want. Prepare an accurate profile of your potential customers, determine which sites they frequent and tie up with these sites to promote your product. With so much clutter on the Internet, specialized Internet marketing approaches are now the order of the day.