SEO matters a lot in Internet marketing, given the intense competition among companies to get their products and services noticed by customers. There are many techniques to make Web sites more attractive and accessible to customers, and this includes Search Engine Optimisation (SEO).

Often, especially at the beginning of a Web site's construction, SEO is often overlooked because Web site owners tend to focus more on Web design and getting the best interactive material. Many people believe that the choice of design and content, no matter how well or badly written, are what matter most. Here's what they should know: SEO is one of the most effective tools in getting higher rankings in Google searches.

When people do a Web search for a certain product or service online, they are often impatient when it comes to the results. They tend to check out only the first few Web sites that appear in their searches, and stop there. In fact, studies indicate that around 80% of Web users do not bother to check out the sites that rank beyond the top ten search engine results, and this may even be a conservative estimate. What it tells us, however, is that tje great majority of sites that are included in online searches are not viewed by users at all. The difference is SEO. This fact alone should stress the importance of SEO to your business.

Of course, paid advertising is another option, and it's always available to those with enough resources, but, for some businesses, this may be too costly. Besides, most Web sites are not inclined to spend on advertising and would rather rely on the results of manual searches to get exposure.

SEO help your site attain a higher rank in Google searches, which, naturally, will result into more visitors to your site and more potential customers for your products and services. In addition, optimising your Web site is one of the most cost-effective ways to market your Web site, particularly when compared to advertisements.

Sure, you can choose to invest in advertising. But once you stop paying, your advertisements will cease right away. On the other hand, once you have undertaken an effective SEO campaign, your Web site will enjoy positive search engine rankings for many years, whether you continue your SEO initiatives or not.

Choosing the right keywords and using them properly is the most important factor in an effective SEO campaign. Learn how to cater your site towards certain keywords or key phrases by putting them in these spots: the title tag, description and in the content as well as in the anchor text of the links directing to the site. Do this now and you will immediately reap the benefits of SEO.