How autoresponders can make your life easier and give your Internet marketing a big boost.

Autoresponders make great Internet marketing tools, especially when it comes to disseminating information or making follow-ups. For the uninformed, autoresponders are those computer programs that can reply to e-mail automatically. Any time your autoresponder receives an e-mail, it can send out a reply automatically, without your prompting.

Just imagine how easy it would be to acknowledge or confirm receipt of hundreds or thousands of e-mail messages using your autoresponder. With an autoresponder, you don’t have to spend your time on routine tasks like answering correspondence or distributing your latest newsletter in response to all inquiries. You can automate your autoresponder to do these things for you, giving you more time to focus on more important Internet marketing initiatives.

In addition, every time a new member signs up on your Web site or a member sends payments, your autoresponder can instantly send an e-mail confirmation to them. They can follow up inquiries and issue reminders, say, when a member’s subscription is about to elapse or when his payment is overdue.

As an Internet marketing tool, autoresponders can also help you out in the following ways:

1. Autoresponders can automatically distribute newsletters, special industry reports or articles about your product or business to people on your mailing list based on a pre-set schedule or in response to Internet marketing inquiries.
2. Autoresponders can automatically disseminate your FAQ (Frequently Asked Questions) regarding your product or service each time a person not on your e-mail address list (a potential new customer) writes you about anything. This will give him a good idea of what you have to offer before you give him your sales pitch.
3. Autoresponders can automatically send out surveys on customer satisfaction every time someone buys your product, tries your service or sign up at your site. As a reward for answering your survey, you can provide them with free software, an e-book or trial membership. These survey are essential Internet marketing tools that can tell you a great deal about your present and potential customers.
4. Autoresponders can automatically send out a complete set of your clients’ testimonials every time someone clicks a link on your site.
5. Autoresponders can assist you teach an online course by sending out individual chapters on a regular basis. Every time a student completes a chapter, the autoresponder will send him the next one and so on until the course is complete. Teaching an online course is a great way to establish your expertise.
6. Autoresonders can also help you disseminate individual chapters of your e-zine or e-book on a regular basis. For new clients, autoresonders can automatically send them an entire set of your archives. If these materials are valuable enough, you can even charge them a regular fee and develop an additional Internet marketing income stream.

If you still haven’t added an autoresponder to your Internet marketing efforts, it’s about time you did. You will be amazed at what a terrific and helpful tool it can be.