Internet marketing through Web syndication is simply making one Web site's content available to other Web sites. For instance, if you have a very popular blog, you can have this licensed so that other sites may also run it. Web syndication is especially popular for newspaper columns and TV programs.

You can earn from Web syndication by making your feeds available to other sites for a fee. If you're an expert in your field, this approach can be a viable income earner for you. Other sites with similar content will want to keep themselves current by using your feeds, forum posts or late-breaking news.

As an Internet marketing tool, Web syndication traces its roots to news and blog sites. But syndication has exploded in popularity since its infancy. These days, millions of Web sites are into syndication and regularly disseminate news feeds that focus on their latest product offerings or blog posts.

Web syndication works as an Internet marketing tool because it provides benefits to both the Web site that provides information and the sites that carry it. For the info providers, syndication increases their visibility on other online platforms and increases online traffic. It's virtually a form of free advertising. Meanwhile, for the sites that carry the information, syndication provides fresh content and greater depth to make the site more appealing to Web users.

When it comes to Web syndication, the basic Internet marketing tool is RSS, an XML-based format that was invented by Netscape. RSS has many uses but it is most commonly used for distributing news online. Let's say you want other sites to carry your content, you simply create an RSS document, register it with an RSS publisher and other sites can simply pick up your content.

RSS is also used for other Internet marketing forms such as product information, corporate information, project updates, event listings, and even excerpts from discussion forums.

RSS is easy to remember, especially if you think of it as Really Simple Syndication. There are actually many versions of RSS, including RDF Site Summary (RSS 0.9, RSS 1.0) and Rich Site Summary (RSS 0.91, RSS 1.0). There's also RSS 0.91, the most popular RSS version, and RSS 2.0, the latest version.

If the content you put up for syndication can be frequently updated, such as news, weather or pop music, then Web feeds are the ideal Internet marketing vehicle for you. In this instance, you publish a feed link which interested Web sites will register to their aggregator program. Every time you have updated content, these Web sites' aggregator can notify Web masters about the new content or download it automatically. Since Web feeds are written in computer language and not human language, they're easy to transfer automatically from site to site without human intervention.

Web feeds provide sites with numerous advantages, foremost of which is that the sites no longer have to actively search for content since the feeds are delivered automatically.

Web syndication is a terrific Internet marketing tool to have. Examine your Web site and see if syndication can work for you.